‘Lock On’ required engaging the viewer the second the music video starts. This means that, along with the Visuals and Sound Design, the music must set the mood and immerse the viewer into the scene. The first blog was about the elements that went into the Sound Design while the second blog dealt mainly Sound Design in terms of walking. This final blog in the series focuses on the soundtrack in the first 40 seconds of the video.
‘Lock On’ has various Sound Design elements that one may not notice but if absent, or if done incorrectly, will take the viewer out of the experience the Director wants the audience to feel. Some of these elements were described in my previous blog . The process of walking is something we all observe in nature and will instinctively know when the sound and visuals do not match. This blog is dedicated to this process.
‘Lock On’ was a music video that I had a lot of fun creating the Sound Design and composing the Intro Soundtrack for. It is a combination of suspense, storyline, culture though music and cinema. I had the honour of having a role in setting the mood via audio at the start of the music video. Let’s see how it was done.
Continue reading “Lock On – Papers, Printers and Police (part 1 of 3)”
Ten seconds …. that’s all you have ….. ten seconds.
Ten seconds to make an impact, ten seconds to establish your identity, ten seconds to make a lasting impression.
This was the constraint I was faced with when I created the Sound Design for the ident of Creative Compass Design Studios. Continue reading “TEN SECONDS”
From Silence to Sound. The ‘My Love’ Experience.
It is interesting to discover that every sound in the Abdiel/Destra music video (except the monologue in the beginning and the music) was all constructed. There was silence at the beginning and end of the music video and that the audio world was constructed from scratch to further the story of what was seen on the screen. That is the power of Sound Design. To see how this was done this blog will have two major sections:
1. The Frontend. 2. The Backend
Continue reading “From Silence To Sound. The ‘My Love’ Experience”
A story, a podcast, gunshots and a nomination!!
It is a very interesting what modern production can do. Two men thousands of miles apart (approx. 3,915 miles) who have not physically been in the same space for over 6 years producing extraordinary works via internet file transfers. Here’s a glimpse of what can be done.
Imagine this ….. a story steeped in Japanese culture transposed to an aspect of the West Indian experience via stop-motion animation and all connected by food ….. from sushi to doubles. Somewhere in between I came in.
Snapchat Bitcode. Use Snapchat, scan and follow him there. Updated behind the scenes and videos of his work.
Culturego Magazine (pronounced: Culture-ego) met with me recently to discuss my work and my views on creativity, the music industry and my thoughts on how artists (musicians especially) can accomplish their dreams. Awesomeness!!
Continue reading “CULTUREGO Magazine meets Navid Lancaster = Awesomeness!!”
Music-wise this has been a VERY interesting couple of weeks.
It all stated with a 2-day workshop and ended with a Twitter like from multi-Grammy Award winning music producer, Timbaland.
Continue reading “Music, Crayons, Interviews and Twitter likes”