How To Build An Online Following – Indie Artists (Part 1 of 3)

 “Social and digital media is a bullet train, and that bullet train is not coming home.”
Howard Schultz

First things first. This blog series is going to contain statistics. I think this is important as musicians and bands especially if they are indie (not signed to a major recording label or their subsidiaries). They need to know what they are up against if they want to expand into the broader playing field and gain larger audiences. As they say, ‘knowledge is power’.

So let’s get powerful.
Continue reading “How To Build An Online Following – Indie Artists (Part 1 of 3)”

Music, fashion, book launches …. oh my!

Hello everyone how are you all doing? I hope this update meets you healthy, grateful and happy. Lancast Ltd (and myself) have been doing work, being featured in other works and in the process of co-producing some GREAT works but more of that soon. In addition, my friends are producing some great works and they want me to advertise/promote their wares here. No problem with that LOL. Keep reading and you’ll see what I mean. This is a long one so have your favourite drink handy. Lots of info here.
Continue reading “Music, fashion, book launches …. oh my!”

The Voice. The Music Industry. Do’s and Don’ts. (Part 3 of 3) A note to upcoming vocalists

After silence, that which comes nearest to expressing the inexpressible is music.
- Aldous Huxley -

In the previous blog in this series I mentioned that vocalists should not only look at one income stream in the use of their talent. Vocalists are exposed to a variety of opportunities. This bodes well because in today’s economy having more than one stream of income provides a person more security, more exposure to opportunities and of course more money. Let’s look at a few of these opportunities. Continue reading “The Voice. The Music Industry. Do’s and Don’ts. (Part 3 of 3) A note to upcoming vocalists”

The Voice. The Music Industry. Do’s and Don’ts. (Part 2 of 3) A note to upcoming vocalists

Music washes away from the soul the dust of everyday life.
 - Berthold Auerbach -

In my last blog I received positive comments about my advice for upcoming vocalists especially point #5. We shall now continue with some of the essentials needed to make a living as a vocalist.
Continue reading “The Voice. The Music Industry. Do’s and Don’ts. (Part 2 of 3) A note to upcoming vocalists”

The Voice. The Music Industry. Do’s and Don’ts. (Part 1 of 3) A note to upcoming vocalists

“Music is the movement of sound to reach the soul for the education of its virtue.” - Plato -

First off let me say this. I am not a fan of performing gigs for free in the hope of getting ‘exposure’. Even though I’m not a vocalist (I’m a musician) I have also been burnt by that route early in my career. I’ve been given some food and shown the door. I do not advocate it as you can be easily taken advantage of. This series is not about that.

Let’s begin.
Continue reading “The Voice. The Music Industry. Do’s and Don’ts. (Part 1 of 3) A note to upcoming vocalists”

Marketing Your Music In The Digital World (Part 3 of 3)

"In the middle of difficulty lies opportunity."
Albert Einstein

Unique Recording Studios, a 26 year old studio that created recorded albums and hits from Kanye West, Alicia Keys, Taylor Dayne, Depeche Mode, George Benson, Pet Shop Boys, Level 42, Michael Bolton, Bruce Springsteen, Jimmy Cliff, Cher, George Clinton and a host of recording artists great and small …….. closed.

Continue reading “Marketing Your Music In The Digital World (Part 3 of 3)”

Last Post for 2014

Hello everyone how are you all doing? I am happy to be with you all on the last day of 2014. May the coming year bring to all of us love, peace of mind, success and prosperity. In the meantime since the official company website of Lancast Ltd was launched on 12 November 2014 we have been getting a lot of attention and that is always a good thing.  So let’s get started with the final blog for this year. 🙂

Continue reading “Last Post for 2014”