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NEWS NEWS NEWS!! Tricks and Tips

Marketing Your Music Business In The Digital World (Part 2 of 3)

“Small opportunities are often the beginning of great enterprises” – Demosthenes –   As mentioned in my previous article in this series, the former model of the record industry – dictating what music is marketable is in fact … dead. The world’s major record companies for the past 15+ years are losing vast amounts of revenue […]

Categories
NEWS NEWS NEWS!! Tricks and Tips

Marketing Your Music Business In The Digital World (Part 1 of 3)

You may choose to agree or disagree with the following article but there is no denying it. The world,through advances in information technology and telecommunications, is rapidly getting smaller and more digitally integrated. As musicians and producers we have to be aware that the former model of the record company – dictating what music is […]